Section § 84501

Explanation

This section defines what counts as an 'advertisement' in political campaigns. It's any public message paid for by a committee to promote or oppose a candidate or ballot measure, but excludes certain communications like personal emails, small promotional items, and clothing.

'Top contributors' are those who give the highest amounts (over $50,000) to these committees, and there are specific rules on how to identify and disclose them. If funds are specifically marked (earmarked) for certain political purposes, they need specific disclosures when transferred between committees.

Nonprofit organizations that don't engage in political activity and individuals who opt out of having their contributions used politically are exceptions to these disclosure requirements.

For purposes of this article, the following definitions apply:
(a)Copy CA Government Code § 84501(a)
(1)Copy CA Government Code § 84501(a)(1) “Advertisement” means any general or public communication that is authorized and paid for by a committee for the purpose of supporting or opposing a candidate or candidates for elective office or a ballot measure or ballot measures.
(2)CA Government Code § 84501(a)(2) “Advertisement” does not include any of the following:
(A)CA Government Code § 84501(a)(2)(A) A communication from an organization, other than a political party, to its members.
(B)CA Government Code § 84501(a)(2)(B) An electronic media communication addressed to recipients, such as email messages or text messages, from an organization to persons who have opted in or asked to receive messages from the organization. This subparagraph does not apply to a customer who has opted in to receive communications from a provider of goods or services, unless the customer has provided express approval to receive political messages from that provider of goods or services.
(C)CA Government Code § 84501(a)(2)(C) Any communication that was solicited by the recipient, including, but not limited to, acknowledgments for contributions or information that the recipient communicated to the organization, or responses to an electronic message sent by the recipient to the same mobile number or email address.
(D)CA Government Code § 84501(a)(2)(D) A campaign button smaller than 10 inches in diameter; a bumper sticker smaller than 60 square inches; or a small tangible promotional item, such as a pen, pin, or key chain, upon which the disclosure required cannot be conveniently printed or displayed.
(E)CA Government Code § 84501(a)(2)(E) Wearing apparel.
(F)CA Government Code § 84501(a)(2)(F) Sky writing.
(G)CA Government Code § 84501(a)(2)(G) Any other type of communication, as determined by regulations of the Commission, for which inclusion of the disclosures required by Sections 84502 to 84509, inclusive, is impracticable or would severely interfere with the committee’s ability to convey the intended message due to the nature of the technology used to make the communication.
(b)CA Government Code § 84501(b) “Cumulative contributions” means the cumulative amount of contributions received by a committee beginning 12 months before the date of the expenditure and ending seven days before the time the advertisement is sent to the printer or broadcaster.
(c)Copy CA Government Code § 84501(c)
(1)Copy CA Government Code § 84501(c)(1) “Top contributors” means the persons from whom the committee paying for an advertisement has received its three highest cumulative contributions of fifty thousand dollars ($50,000) or more.
(2)CA Government Code § 84501(c)(2) A tie between two or more contributors qualifying as top contributors shall be resolved by determining the contributor who made the most recent contribution to the committee, in which case the most recent contributor shall be listed before any other contributor of the same amount.
(3)CA Government Code § 84501(c)(3) If a committee primarily formed to support or oppose a state candidate or ballot measure contributes funds to another committee primarily formed to support or oppose the same state candidate or ballot measure and the funds used for the contribution were earmarked to support or oppose that candidate or ballot measure, the committee receiving the earmarked contribution shall disclose the contributors who earmarked their funds as the top contributor or contributors on the advertisement if the definition of top contributor provided for in paragraph (1) is otherwise met. If the committee receiving the earmarked contribution contributes any portion of the contribution to another committee primarily formed to support or oppose the specifically identified ballot measure or candidate, that committee shall disclose the true source of the contribution to the new committee receiving the earmarked funds. The new committee shall disclose the contributor on the new committee’s advertisements if the definition of top contributor provided for in paragraph (1) is otherwise met.
(A)CA Government Code § 84501(c)(3)(A) The primarily formed committee making the earmarked contribution shall provide the primarily formed committee receiving the earmarked contribution with the name, address, occupation, and employer, if any, or principal place of business, if self-employed, of the contributor or contributors who earmarked their funds and the amount of the earmarked contribution from each contributor at the time the contribution is made. If the committee making the contribution received earmarked contributions that exceed the amount contributed or received contributions that were not earmarked, the committee making the contribution shall use a reasonable accounting method to determine which top contributors to identify pursuant to this subparagraph, but in no case shall the same contribution be disclosed more than one time to avoid disclosure of additional contributors who earmarked their funds.
(B)CA Government Code § 84501(c)(3)(B) The committee receiving the earmarked contribution may rely on the information provided pursuant to subparagraph (A) for purposes of complying with the disclosure required by Section 84503 and shall be considered in compliance with Section 84503 if the information provided pursuant to subparagraph (A) is disclosed as otherwise required.
(C)CA Government Code § 84501(c)(3)(C) For purposes of this paragraph, funds are considered “earmarked” if any of the circumstances described in subdivision (b) of Section 85704 apply.
(4)CA Government Code § 84501(c)(4) If an advertisement paid for by a committee supports or opposes a candidate, the determination of top contributors pursuant to paragraphs (1) and (2) shall not include any nonprofit organization exempt from federal income taxation pursuant to Section 501(c)(3) of the United States Internal Revenue Code or any person who has prohibited in writing the use of that person’s contributions to support or oppose candidates if the committee does not use such contributions to support or oppose candidates.

Section § 84501.1

Explanation

This law says that the Commission cannot create or enforce any rules, policies, or opinions that set limits on quantities or amounts unless those limits are already specified in certain sections of the law. Essentially, these sections of the law apply to everything, no matter how small the quantity or amount, unless otherwise stated in the law.

The Commission shall not, by regulation, policy, opinion, or advice letter, construe or interpret any of Sections 82025, 84305, 84310, 84501 through 84511, inclusive, or Section 85704 as allowing the Commission to establish or maintain any thresholds in quantity or amount that are not specified in those sections. Unless otherwise specified in this title, those sections apply regardless of quantity or amount.

Section § 84502

Explanation

This section outlines the rules for advertisements paid for by different types of committees. It requires ads to include 'Ad paid for by' followed by the committee's name, as shown on their most recent Statement of Organization. This applies to various forms of ads, including radio, TV, and text messages. Political party committees or candidate controlled committees must follow this rule if the ad supports/opposes a ballot measure or is an independent expenditure.

There are exceptions allowing 'Paid for by' text for printed letters, websites, emails, and text messages. For internet video ads or large print ads, the committee name can be shortened, as long as it uniquely identifies them. Sponsored committees must include parts of the name identifying the sponsor unless all sponsors are listed as top contributors. If applicable, the committee can use 'Committee ID' and the identification number instead.

(a)Copy CA Government Code § 84502(a)
(1)Copy CA Government Code § 84502(a)(1) Any advertisement not described in subdivision (b) of Section 84504.3 that is paid for by a committee pursuant to subdivision (a) of Section 82013, other than a political party committee or a candidate controlled committee established for an elective office of the controlling candidate, shall include the words “Ad paid for by” followed by the name of the committee as it appears on the most recent Statement of Organization filed pursuant to Section 84101.
(2)CA Government Code § 84502(a)(2) Any advertisement not described in subdivision (b) of Section 84504.3 that is paid for by a committee pursuant to subdivision (a) of Section 82013 that is a political party committee or a candidate controlled committee established for an elective office of the controlling candidate shall include the words “Ad paid for by” followed by the name of the committee as it appears on the most recent Statement of Organization filed pursuant to Section 84101 if the advertisement is any of the following:
(A)CA Government Code § 84502(a)(2)(A) Paid for by an independent expenditure.
(B)CA Government Code § 84502(a)(2)(B) An advertisement supporting or opposing a ballot measure.
(C)CA Government Code § 84502(a)(2)(C) A radio or television advertisement.
(D)CA Government Code § 84502(a)(2)(D) A text message advertisement that is required to include a disclosure pursuant to Section 84504.7.
(b)CA Government Code § 84502(b) Any advertisement not described in subdivision (b) of Section 84504.3 that is paid for by a committee pursuant to subdivision (b) or (c) of Section 82013 shall include the words “Ad paid for by” followed by the name that the filer is required to use on campaign statements pursuant to subdivision (o) of Section 84211.
(c)CA Government Code § 84502(c) Notwithstanding subdivisions (a) and (b), if an advertisement is a printed letter, internet website, or email message, the text described in subdivisions (a) and (b) may include the words “Paid for by” instead of “Ad paid for by.”
(d)CA Government Code § 84502(d) Notwithstanding subdivisions (a) and (b), if an advertisement is a text message, the text described in subdivisions (a) and (b) may include the words “Paid for by” or “With,” instead of “Ad paid for by.”
(e)CA Government Code § 84502(e) Notwithstanding subdivision (a), if an advertisement is a video advertisement that is disseminated over the internet, is a print advertisement that is larger than those designed to be individually distributed subject to subdivision (b) of Section 84504.2, is an electronic media advertisement subject to subdivision (b) of Section 84504.3, or is a text message advertisement subject to Section 84504.7, then the text for the name of the committee may be shortened by either of the following:
(1)CA Government Code § 84502(e)(1) Displaying only enough of the first part of the committee name to uniquely identify the committee. If the committee is a sponsored committee, then the name displayed must include the portion of the committee name that identifies the sponsor or sponsors, unless all of the sponsors are disclosed on the ad as top contributors as required by Section 84503. For example, if ACME Corporation is not listed as a top contributor, then a committee named “Yes on 99, Californians for a Better Tomorrow, a coalition of X, Y, and Z. Sponsored by ACME Corporation” may be disclosed as only “Yes on 99, Californians for a Better Tomorrow. Sponsored by ACME Corporation.”
(2)CA Government Code § 84502(e)(2) If the advertisement is paid for by a committee that has top contributors and is subject to Section 84503, then the committee name may be replaced by displaying the words “Committee ID” followed by the committee’s identification number.

Section § 84503

Explanation

This law requires certain political ads to disclose the top financial contributors of the committee that paid for the ad. If there is only one top contributor, the term "Top Funder" is used instead of "Top Funders." Only the names of the top contributors are needed, without terms like "incorporated" or "committee." If the top contributor is a sponsored committee with a single sponsor, only the sponsor's name is required. Certain committees are exempt from this requirement. The law also allows for slight variations in wording for different types of advertisements, like printed letters or emails.

(a)CA Government Code § 84503(a) Any advertisement not described in subdivision (b) of Section 84504.3 that is paid for by a committee pursuant to subdivision (a) of Section 82013, other than a political party committee or a candidate controlled committee established for an elective office of the controlling candidate, shall include the words “Ad Committee’s Top Funders” unless only one contributor qualifies as a top contributor, in which case the advertisement shall include the words “Ad Committee’s Top Funder.” These words shall be followed by the names of the top contributors to the committee paying for the advertisement. If fewer than three contributors qualify as top contributors, only those contributors that qualify shall be disclosed pursuant to this section. If there are no contributors that qualify as top contributors, this disclosure is not required.
(b)CA Government Code § 84503(b) The disclosure of a top contributor pursuant to this section shall not include terms such as “incorporated,” “committee,” “political action committee,” or “corporation,” or abbreviations of these terms, unless the term is part of the contributor’s name in common usage or parlance.
(c)CA Government Code § 84503(c) If this article requires the disclosure of the name of a top contributor that is a committee pursuant to subdivision (a) of Section 82013 and is a sponsored committee pursuant to Section 82048.7 with a single sponsor, only the name of the single sponsoring organization shall be disclosed.
(d)CA Government Code § 84503(d) This section does not apply to a committee as defined by subdivision (b) or (c) of Section 82013.
(e)CA Government Code § 84503(e) Notwithstanding subdivision (a), if an advertisement is a printed letter, internet website, email message, or text message, the text described in subdivision (a) may include the words “Committee Top Funders” or “Committee Top Funder” instead of “Ad Committee’s Top Funders” or “Ad Committee’s Top Funder.”

Section § 84504

Explanation

This law requires certain political ads broadcasted on radio or via phone to include specific disclosures. These ads must mention who paid for them and clearly state the top contributors giving $50,000 or more. The disclosure should match the ad's pitch and tone and last at least three seconds. If the ad is very short (15 seconds or less) or if the disclosure would take over eight seconds, it can mention just the single top contributor.

(a)CA Government Code § 84504(a) An advertisement paid for by a committee, other than a political party committee or a candidate controlled committee established for an elective office of the controlling candidate, that is disseminated over the radio or by telephonic means shall include the disclosures required by Sections 84502, 84503, 84506.5, and 84514 at the beginning or end of the advertisement, read in a clearly spoken manner and in a pitch and tone substantially similar to the rest of the advertisement, and shall last no less than three seconds.
(b)CA Government Code § 84504(b) Notwithstanding the definition of “top contributors” in paragraph (1) of subdivision (c) of Section 84501, radio and prerecorded telephonic advertisements shall disclose only the top two contributors of fifty thousand dollars ($50,000) or more unless the advertisement lasts 15 seconds or less or the disclosure statement would last more than eight seconds, in which case only the single top contributor of fifty thousand dollars ($50,000) or more shall be disclosed.

Section § 84504.1

Explanation

This law explains the rules for video advertisements paid by certain committees, like political committees, that aren't tied to a candidate or political party. These ads must include specific disclosures either at the start or end. For ads up to 30 seconds, the disclosure should appear for at least five seconds; for longer ads, it should appear for ten seconds. These disclosures must use a specific format and style, including font, size, and color requirements.

The disclosures should cover the bottom part of the screen, with white text on a black background, and have specifics about space and contributors. If there are top contributors, additional rules apply, including the order and presentation of their names. Independent expenditure ads must include an additional statement per another section.

The ad's disclosure area cannot include unauthorized text or images, keeping the focus strictly on the required information unless other laws say otherwise.

(a)CA Government Code § 84504.1(a) An advertisement paid for by a committee, other than a political party committee or a candidate controlled committee established for an elective office of the controlling candidate, that is disseminated as a video, including advertisements on television and videos disseminated over the Internet, shall include the disclosures required by Sections 84502, 84503, and 84514 at the beginning or end of the advertisement.
(b)CA Government Code § 84504.1(b) The disclosure required by subdivision (a) shall be written and displayed for at least five seconds of a broadcast of 30 seconds or less or for at least 10 seconds of a broadcast that lasts longer than 30 seconds.
(1)CA Government Code § 84504.1(b)(1) The written disclosure required by subdivision (a) shall appear on a solid black background on the entire bottom one-third of the television or video display screen, or bottom one-fourth of the screen if the committee does not have or is otherwise not required to list top contributors, and shall be in a contrasting color in standard Arial Regular type, and the type size for capital letters in the written disclosure shall be 4 percent of the height or width of the television or video display advertisement, whichever is less.
(2)CA Government Code § 84504.1(b)(2) The disclosure required by Section 84514, if any, shall be white and appear at the top of the disclosure area, and shall be separated from the disclosures required by Sections 84502 and 84503 by a blank horizontal space at least 2 percent of the height of the television or video display screen.
(3)CA Government Code § 84504.1(b)(3) The disclosures required by Section 84502 shall be white and shall follow the disclosure required by Section 84514. The disclosures required by Section 84503, if any, shall be yellow, such as HTML hex value #FFFF00, and shall be separated from the disclosures required by Section 84502 by a blank horizontal space at least 2 percent of the height of the television or video display screen. The top contributors, if any, shall each be disclosed on a separate horizontal line separate from any other text, in descending order, beginning with the top contributor who made the largest cumulative contributions on the first line. All disclosure text shall be centered horizontally in the disclosure area. If there are any top contributors, the written disclosures shall be underlined in a manner clearly visible to the average viewer, except for the names of the top contributors, if any.
(4)CA Government Code § 84504.1(b)(4) The names of the top contributors shall not have their type condensed or have the spacing between characters reduced to be narrower than a normal non-condensed standard Arial Regular type.
(5)CA Government Code § 84504.1(b)(5) If the name of one or more top contributor exceeds the width of the screen and is required to wrap onto a second line, then the names of contributors shall be clearly marked, using a highly visible symbol or minimum vertical separation defined by the Commission, to indicate where one top contributor name ends and the next begins.
(c)CA Government Code § 84504.1(c) An advertisement that is an independent expenditure supporting or opposing a candidate shall include the appropriate statement from Section 84506.5 printed immediately above the background with sufficient contrast that is easily readable by the average viewer.
(d)CA Government Code § 84504.1(d) Any text or image not required in this section shall not appear in the disclosure area, except as provided in Section 84504.8 and as otherwise authorized or required by applicable law.

Section § 84504.2

Explanation

This law requires certain print advertisements, paid by committees other than political party committees or candidate-controlled committees, to include specific disclosures. The disclosures must have a solid white background, be set in a box, and be in an easy-to-read font, like Arial, with a minimum size based on the type of advertisement. For smaller ads, only the top contributor giving at least $50,000 needs to be disclosed. If the ad is larger, such as a yard sign, the text size should be at least 5% of the ad's height. Top contributors should be listed on separate lines, unless on large advertisements, where they can be separated by commas. Additional disclosure text includes information directing viewers for more funding details on the Commission's website.

(a)CA Government Code § 84504.2(a) A print advertisement paid for by a committee, other than a political party committee or a candidate controlled committee established for an elective office of the controlling candidate, shall include the disclosures required by Sections 84502, 84503, 84506.5, and 84514, displayed as follows:
(1)CA Government Code § 84504.2(a)(1) The disclosure area shall have a solid white background and shall be in a printed or drawn box on the bottom of at least one page that is set apart from any other printed matter. All text in the disclosure area shall be in contrasting color and centered horizontally in the disclosure area.
(2)CA Government Code § 84504.2(a)(2) The text shall be in an Arial equivalent type with a type size of at least 10-point for printed advertisements designed to be individually distributed, including, but not limited to, mailers, flyers, and door hangers.
(3)CA Government Code § 84504.2(a)(3) The disclosure required by Section 84514, if any, shall appear at the top of the disclosure area, and shall be separated from the disclosures required by Sections 84502 and 84503 by a blank line.
(4)CA Government Code § 84504.2(a)(4) The disclosures required by Sections 84502 and 84503 shall follow the disclosure required by Section 84514. The text of the disclosure shall be underlined if there are any top contributors.
(5)CA Government Code § 84504.2(a)(5) The top contributors, if any, shall each be disclosed on a separate horizontal line separate from any other text, in descending order, beginning with the top contributor who made the largest cumulative contributions on the first line. The name of each of the top contributors shall be centered horizontally in the disclosure area and shall not be underlined. The names of the top contributors shall not be printed in a type that is condensed to be narrower than a normal non-condensed Arial equivalent type.
(6)CA Government Code § 84504.2(a)(6) A committee subject to Section 84506.5 shall include the disclosure required by Section 84506.5, which shall be underlined and on a separate line below any of the top contributors.
(7)CA Government Code § 84504.2(a)(7) A committee subject to Section 84223 shall next include the text “Funding Details At [insert Commission Internet Website),” which shall be underlined and printed on a line separate from any other text.
(b)CA Government Code § 84504.2(b) Notwithstanding paragraphs (2) and (5) of subdivision (a), the disclosures required by Sections 84502, 84503, 84506.5, and 84514 on a printed advertisement that is larger than those designed to be individually distributed, including, but not limited to, yard signs or billboards, shall be in Arial equivalent type with a total height of at least 5 percent of the height of the advertisement, and printed on a solid background with sufficient contrast that is easily readable by the average viewer. The text may be adjusted so it does not appear on separate horizontal lines, with the top contributors separated by a comma.
(c)CA Government Code § 84504.2(c) Notwithstanding the definition of “top contributors” in paragraph (1) of subdivision (c) of Section 84501, newspaper, magazine, or other public print advertisements that are 20 square inches or less shall be required to disclose only the single top contributor of fifty thousand dollars ($50,000) or more.

Section § 84504.2

Explanation

This law details how print political advertisements must disclose certain information. If an ad is paid for by a committee that isn’t affiliated with a political party or a candidate for elected office, it must include specific disclosures. These disclosures should appear in a clear, white box at the bottom of at least one page of the ad, using Arial 10-point font.

For larger print ads like billboards, the text must be at least 5% of the ad's height. Key contributors who donated the most money must be listed in descending order, without underlining their names. Ads supporting or opposing candidates using independent funds must also display separate disclosures. For ads small in size, such as newspapers, only the largest contributor needs to be disclosed if they gave over $50,000.

(a)CA Government Code § 84504.2(a) A print advertisement designed to be individually distributed, including, but not limited to, a mailer, flyer, or door hanger, that is paid for by a committee, other than a political party committee or a candidate controlled committee established for an elective office of the controlling candidate, shall include the disclosures required by Sections 84502, 84503, 84506.5, and 84514, displayed as follows:
(1)CA Government Code § 84504.2(a)(1) The disclosure area shall have a solid white background and shall be in a printed or drawn box on the bottom of at least one page that is set apart from any other printed matter. All text in the disclosure area shall be in contrasting color and centered horizontally in the disclosure area.
(2)CA Government Code § 84504.2(a)(2) The text shall be in standard Arial Regular type with a type size of at least 10-point.
(3)CA Government Code § 84504.2(a)(3) The disclosure required by Section 84514, if any, shall appear at the top of the disclosure area, and shall be separated from the disclosures required by Sections 84502 and 84503 by a blank line.
(4)CA Government Code § 84504.2(a)(4) The disclosures required by Sections 84502 and 84503 shall follow the disclosure required by Section 84514. The text of the disclosure shall be underlined if there are any top contributors.
(5)CA Government Code § 84504.2(a)(5) The top contributors, if any, shall each be disclosed on a separate horizontal line separate from any other text, in descending order, beginning with the top contributor who made the largest cumulative contributions on the first line. The name of each of the top contributors shall be centered horizontally in the disclosure area and shall not be underlined. The names of the top contributors shall not be printed in a type that is condensed to be narrower than a normal non-condensed standard Arial Regular type.
(6)CA Government Code § 84504.2(a)(6) An advertisement supporting or opposing a candidate that is paid for by an independent expenditure shall include the disclosure required by Section 84506.5, which shall be underlined and on a separate line below any of the top contributors.
(7)CA Government Code § 84504.2(a)(7) A committee subject to Section 84223 shall next include the text “Funding Details At [insert link to Secretary of State internet website page with top 10 contributor lists],” which shall be underlined and printed on a line separate from any other text at the bottom of the disclosure area.
(8)CA Government Code § 84504.2(a)(8) Notwithstanding the definition of “top contributors” in paragraph (1) of subdivision (c) of Section 84501, newspaper, magazine, or other public print advertisements that are 20 square inches or less shall be required to disclose only the largest top contributor of fifty thousand dollars ($50,000) or more.
(b)CA Government Code § 84504.2(b) A print advertisement that is larger than those designed to be individually distributed, including, but not limited to, a yard sign or billboard, paid for by a committee, other than a political party committee or a candidate controlled committee established for an elective office of the controlling candidate, shall include the disclosures pursuant to Section 84502, 84503, 84506.5, and 84514 in a printed or drawn box with a solid white background on the bottom of the advertisement that is set apart from any other printed matter. Each line of the written disclosures shall be in a contrasting color in standard Arial Regular type no less than 5 percent of the height of the advertisement, and shall not be condensed to be narrower than a normal non-condensed standard Arial Regular type. The text may be adjusted so it does not appear on separate horizontal lines, with the top contributors separated by a comma.
(c)CA Government Code § 84504.2(c) Any text or image not required in this section shall not appear in the disclosure area, except as provided in Section 84504.8 and as otherwise authorized or provided by applicable law.

Section § 84504.3

Explanation

This law section deals with the rules for disclosures in electronic media advertisements related to elections. It applies if the ad is paid for by certain types of political committees. The law outlines requirements for how disclosures need to be shown on ads, especially if the ad includes images or graphics. For instance, there need to be clear disclosures, like who funded the ad, in a readable format, and sometimes these can be a clickable link to more information. There are specific rules depending on the size and type of the ad, including ones for audio and video ads, and social media. The law aims to ensure transparency about ad sponsorship in political campaigns.

(a)CA Government Code § 84504.3(a) This section applies to an electronic media advertisement if either of the following is true:
(1)CA Government Code § 84504.3(a)(1) The advertisement is paid for by a committee other than a political party committee or a candidate controlled committee established for an elective office of the controlling candidate.
(2)CA Government Code § 84504.3(a)(2) The advertisement is paid for by a political party committee or a candidate controlled committee established for an elective office of the controlling candidate, and is either of the following:
(A)CA Government Code § 84504.3(a)(2)(A) Paid for by an independent expenditure.
(B)CA Government Code § 84504.3(a)(2)(B) An advertisement supporting or opposing a ballot measure.
(b)CA Government Code § 84504.3(b) An electronic media advertisement that is a graphic, image, animated graphic, or animated image that the online platform hosting the advertisement allows to link to an internet website paid for by a committee shall comply with both of the following:
(1)CA Government Code § 84504.3(b)(1) Unless the disclosure area described in paragraph (2) includes the full disclosure text required by Sections 84502, 84503, 84506.5, and 84514, the advertisement shall contain a hyperlink to an internet website containing the disclosures required by Sections 84502, 84503, 84506.5, and 84514 in a contrasting color and in no less than 11-point font.
(2)CA Government Code § 84504.3(b)(2) The advertisement shall include, for the duration of the advertisement, the disclosures required by Section 84514, if any, followed by the disclosures required by Section 84502, if any, followed by the disclosures required by Section 84503, if any, displayed according to the following:
(A)CA Government Code § 84504.3(b)(2)(A) The disclosure area shall have a solid white or black background and shall be in a box on the bottom of the advertisement. The text in the disclosure area shall be in a contrasting color and in standard Arial Regular type with a type size of at least 11-point and shall not have its type condensed or have the spacing between characters reduced to be narrower than a normal non-condensed standard Arial Regular type.
(B)CA Government Code § 84504.3(b)(2)(B) The disclosure required by Section 84514, if any, shall appear at the top of the disclosure area, and shall be separated from the disclosure required by Section 84502 by a blank line.
(C)CA Government Code § 84504.3(b)(2)(C) Notwithstanding Section 84503, the disclosure area may disclose only the largest top contributor to the committee paying for the advertisement, and the disclosure area may include the words “Top Funder” or “Top Funders” instead of “Ad Committee’s Top Funders” or “Ad Committee’s Top Funder.”
(D)CA Government Code § 84504.3(b)(2)(D) The disclosure required by Section 84506.5 may be displayed at the bottom of the disclosure box, separated from the disclosures required by Section 84503 by a blank horizontal line. This text is not required to be displayed in the disclosure area if the advertisement hyperlinks to a website containing the disclosures as described by paragraph (1).
(3)CA Government Code § 84504.3(b)(3) Notwithstanding paragraph (2), if the image takes up fewer than 65,000 square pixels, i.e., is smaller than a standard 728 by 90 pixel leaderboard image advertisement, then the disclosure area described in paragraph (2) may instead include the text “Who funded this ad?”. This text shall be in standard Arial Regular type with a type size of at least 8-point.
(4)CA Government Code § 84504.3(b)(4) Notwithstanding paragraphs (2) and (3), the disclosure area required by paragraph (2) is not required if it would take up more than 10 percent of the graphic or image even using the “Who funded this ad?” option allowed by paragraph (3). In those circumstances, the advertisement need only include a hyperlink to an internet website containing the disclosures required by Sections 84502, 84503, 84506.5, and 84514.
(5)CA Government Code § 84504.3(b)(5) Any text or image not required by this subdivision shall not appear in the disclosure area, except as provided in Section 84504.8 and as otherwise authorized or required by applicable law.
(c)CA Government Code § 84504.3(c) Notwithstanding subdivision (a), an email message or internet website paid for by a committee shall include the disclosures required by Sections 84502, 84503, 84506.5, and 84514 printed clearly and legibly in a contrasting color and in no less than 8-point font at the top or bottom of the email message, or at the top or bottom of every publicly accessible page of the internet website, as applicable.
(d)CA Government Code § 84504.3(d) An internet website that is linked as provided for in paragraphs (1) and (4) of subdivision (b) shall remain online and available to the public until 30 days after the date of the election in which the candidate or ballot measure supported or opposed by the advertisement was voted upon.
(e)CA Government Code § 84504.3(e) An advertisement made via a form of electronic media that is audio only and therefore cannot include either of the disclosures in subdivision (b) shall comply with the disclosure requirements for radio advertisements in Section 84504.
(f)CA Government Code § 84504.3(f) An electronic media advertisement that is disseminated as a video shall comply with the disclosure requirements of Sections 84504.1 and 84504.5, depending on the type of committee that paid for it. If the video is longer than 30 seconds, the disclosures required by Sections 84504.1 and 84504.5 shall be made at the beginning of the advertisement.
(g)CA Government Code § 84504.3(g) An advertisement in the form of a post, comment, or similar communication made via a form of electronic media that allows users to engage in discourse and post content, or any other type of social media, is not required to include the disclosure provided in subdivision (b) if both of the following apply:
(1)CA Government Code § 84504.3(g)(1) The advertisement was posted directly by the social media page or account of the committee that paid for the advertisement.
(2)Copy CA Government Code § 84504.3(g)(2)
(A)Copy CA Government Code § 84504.3(g)(2)(A)  The disclosures required by Sections 84502, 84503, 84506.5, and 84514 are included on the cover or header photo of the committee’s profile, landing page, or similar location for the committee’s page or account from which the post, comment, or similar communication was made in a contrasting color that is easily readable by the average viewer and in no less than 10-point font. The disclosures specified in this subparagraph shall be fully visible on the cover or header photo when the profile, landing page, or similar location is viewed from any electronic device that is commonly used to view this form of electronic media, including, but not limited to, a computer screen, laptop, tablet, or smart phone.
(B)CA Government Code § 84504.3(g)(2)(A)(B) Notwithstanding subparagraph (A), if making the disclosures specified in subparagraph (A) fully visible on a commonly used electronic device would be impracticable, the cover or header photo of the profile, landing page, or similar location need only include a hyperlink, icon, button, or tab to an internet website containing the disclosures specified in subparagraph (A).
(h)CA Government Code § 84504.3(h) The disclosures required by this section do not apply to advertisements made via social media for which the only expense or cost of the communication is compensated staff time unless the social media account where the content is posted was created only for the purpose of advertisements governed by this title.

Section § 84504.4

Explanation

This California statute mandates that political advertisements on radio, television, and social media, which are sponsored by a political party or a candidate's committee and do not relate to ballot measures, must include specific disclosures. Radio ads need a spoken disclosure at the beginning or end, and it must match the ad's tone. Television ads require a written disclosure for at least four seconds with a font size consistent with the screen size. Social media ads require a disclosure following similar guidelines.

(a)CA Government Code § 84504.4(a) A radio or television advertisement that is paid for by a political party or a candidate controlled committee established for an elective office of the controlling candidate, and that does not support or oppose a ballot measure and is not paid for by an independent expenditure, shall include the disclosure required by Section 84502 and the disclosure required by Section 84514, if any, subject to the following requirements:
(1)CA Government Code § 84504.4(a)(1) In a radio advertisement, the words shall be included at the beginning or end of the advertisement and read in a clearly spoken manner and in a pitch and tone substantially similar to the rest of the advertisement.
(2)CA Government Code § 84504.4(a)(2) In a television advertisement, the words shall appear in writing for at least four seconds with letters in a type size that is greater than or equal to 4 percent of the height of the screen.
(b)CA Government Code § 84504.4(b) An advertisement that is made via a form of electronic media that allows users to engage in discourse and post content, or any other type of social media, that is paid for by a political party or a candidate controlled committee established for an elective office of the controlling candidate, and that does not support or oppose a ballot measure and is not paid for by an independent expenditure, shall include the disclosure required by Section 84502 in accordance with subdivision (g) of Section 84504.3.

Section § 84504.5

Explanation

This law requires specific disclosures in political advertisements that are independent expenditures funded by political parties or candidate-controlled committees. These disclosures should comply with certain guidelines depending on the type of advertisement: radio, telephone, video, print, or electronic media.

For radio and telephone ads, disclosures must be made at the start or end, spoken clearly, matching the ad's tone, and lasting at least three seconds. Video ads must have written disclosures at the start or end, legible for at least four seconds, and spoken if visible for a shorter duration. Print ads must use at least 10-point type with good contrast, and larger print ads need disclosures to take up 5% of the ad's height. Electronic media ads must follow Section 84504.3's disclosures.

An advertisement that is an independent expenditure and paid for by a political party or a candidate controlled committee established for an elective office of the controlling candidate shall include the disclosures required by Sections 84502, 84506.5, and 84514. An advertisement that supports or opposes a ballot measure and is paid for by a political party or a candidate controlled committee established for an elective office of the controlling candidate shall include the disclosure required by Section 84502. A disclosure that is included in an advertisement pursuant to this section is subject to the following requirements:
(a)CA Government Code § 84504.5(a) A radio or telephone advertisement shall include the required disclosures at the beginning or end of the advertisement and be read in a clearly spoken manner and in a pitch and tone substantially similar to the rest of the advertisement, and shall last no less than three seconds.
(b)CA Government Code § 84504.5(b) A video advertisement, including television and videos disseminated over the internet, shall include the required disclosures in writing at the beginning or end of the advertisement in a text that is of sufficient size to be readily legible to an average viewer and in a color that has a reasonable degree of contrast with the background of the advertisement for at least four seconds. The required disclosure must also be spoken during the advertisement if the written disclosure appears for less than five seconds of a broadcast of 30 seconds or less or for less than 10 seconds of a broadcast that lasts longer than 30 seconds.
(c)Copy CA Government Code § 84504.5(c)
(1)Copy CA Government Code § 84504.5(c)(1) A print advertisement shall include the required disclosures in no less than 10-point font and in a color that has a reasonable degree of contrast with the background of the advertisement.
(2)CA Government Code § 84504.5(c)(2) Notwithstanding paragraph (1), each line of the required disclosures on a print advertisement that is larger than those designed to be individually distributed, such as a yard sign or billboard, shall in total constitute no less than 5 percent of the total height of the advertisement and shall appear in a color that has a reasonable degree of contrast with the background of the advertisement.
(d)CA Government Code § 84504.5(d) An electronic media advertisement shall include the disclosures required by Section 84504.3.

Section § 84504.6

Explanation

This California law section outlines the rules for how online platforms must handle political advertisements. It defines what an 'online platform' is and specifies that platforms directly selling ads must require committees to disclose certain information about the ad, like who paid for it and any related candidate or ballot issue. If the advertisement changes due to new top contributors or committee names, updates must be made within five days.

Platforms are required to make it clear to viewers who funded the ad, either by showing 'Paid for by' messages or using hyperlinks that let viewers find more information about the committee. They must also keep a public record of ads purchased for $500 or more for at least four years, including details like ad copies, views, and spending.

Finally, the platforms can rely on the information provided by the committee, as long as they create a system to receive and verify this information, to meet their legal obligations under this section.

(a)CA Government Code § 84504.6(a) For purposes of this article, the following terms have the following meanings:
(1)CA Government Code § 84504.6(a)(1) “Online platform” means a public-facing internet website, web application, or digital application, including a social network, ad network, or search engine, that sells advertisements directly to advertisers. A public-facing internet website, web application, or digital application is not an online platform for purposes of this article to the extent that it displays advertisements that are sold directly to advertisers through another online platform.
(2)Copy CA Government Code § 84504.6(a)(2)
(A)Copy CA Government Code § 84504.6(a)(2)(A) “Online platform disclosed advertisement” means either of the following:
(i)CA Government Code § 84504.6(a)(2)(A)(i) A paid electronic media advertisement on an online platform made via a form of electronic media that allows users to engage in discourse and post content, or any other type of social media, for which the committee pays the online platform, unless all advertisements on the platform are video advertisements that can comply with Section 84504.1. Individual posts, comments, or other similar communications are not considered online platform disclosed advertisements if they are posted without payment to the online platform.
(ii)CA Government Code § 84504.6(a)(2)(A)(ii) A paid electronic media advertisement on an online platform that is not any of the following:
(I)CA Government Code § 84504.6(a)(2)(A)(ii)(I) A graphic, image, animated graphic, or animated image that the online platform hosting the advertisement allows to hyperlink to an internet website containing required disclosures, as described in subdivision (b) of Section 84504.3.
(II) Video, audio, or email.
(B)CA Government Code § 84504.6(a)(2)(A)(B) Electronic media advertisements that are not online platform disclosed advertisements as defined in subparagraph (A) shall follow disclosure requirements for electronic media advertisements under Section 84504.3.
(b)CA Government Code § 84504.6(b) A committee that disseminates an online platform disclosed advertisement shall do all of the following:
(1)CA Government Code § 84504.6(b)(1) Upon requesting the dissemination, expressly notify the online platform through which the advertisement would be disseminated, using the online platform’s chosen notification method, that the advertisement is an advertisement as defined in Section 84501.
(2)Copy CA Government Code § 84504.6(b)(2)
(A)Copy CA Government Code § 84504.6(b)(2)(A) Provide the online platform with the disclosure name of the committee.
(B)CA Government Code § 84504.6(b)(2)(A)(B) For purposes of this section, “disclosure name” means the text required by Section 84503, followed by a colon, followed by, surrounded in quotation marks, the name of the committee as it appears on the most recent Statement of Organization filed pursuant to Section 84101 or the name that the filer is required to use on campaign statements pursuant to subdivision (o) of Section 84211. If no disclosure text is required by Section 84503, “disclosure name” means the name of the committee as it appears on the most recent Statement of Organization filed pursuant to Section 84101 or the name that the filer is required to use on campaign statements pursuant to subdivision (o) of Section 84211.
(C)CA Government Code § 84504.6(b)(2)(A)(C) If the disclosure name changes due to a change in the top contributors or the name of the committee, the committee shall provide the online platform with an updated disclosure name within five business days.
(3)CA Government Code § 84504.6(b)(3) Provide the online platform with the name of the candidate to which the advertisement refers and the office to which the candidate is seeking election, as applicable, or number or letter of the ballot measure and the jurisdiction to which the advertisement refers.
(4)CA Government Code § 84504.6(b)(4) Provide the online platform with the name and identification number of the committee that paid for the advertisement.
(c)CA Government Code § 84504.6(c) An online platform that disseminates a committee’s online platform disclosed advertisement shall do one of the following:
(1)CA Government Code § 84504.6(c)(1) Display “Paid for by” or “Ad Paid for by” followed by the disclosure name provided by the committee, easily readable to the average viewer, located adjacent to any text stating that the advertisement is an advertisement or is promoted or sponsored. The online platform may display only one hundred or more characters of the disclosure name if it is followed by a “…” that is clearly clickable and that links to a page as described in paragraph (3).
(2)CA Government Code § 84504.6(c)(2) The online platform may instead display a hyperlink, icon, button, or tab with the text “Who funded this ad?,” “Paid for by,” or “Ad Paid for by” that is clearly clickable in the same or similar font and in at least the same font size as the online platform’s text, and easily readable to the average viewer, stating that the advertisement is an advertisement or is promoted or sponsored, that links to a page as described in paragraph (3).
(3)CA Government Code § 84504.6(c)(3) Hyperlinks, icons, buttons, or tabs used for the purposes described in paragraphs (1) and (2) shall be linked to the profile or landing page of the committee that paid for the advertisement; to another page to which the average viewer would normally navigate to view additional information about a committee containing the disclosure name in a manner that is easily seen and readable by the average viewer; or to an internet website containing the disclosure required by subdivision (d) of Section 84504.3.
(d)CA Government Code § 84504.6(d) An online platform that disseminates committees’ online platform disclosed advertisements shall meet all of the following requirements:
(1)CA Government Code § 84504.6(d)(1) Maintain, and make available for online public inspection in a machine readable format, a record of any advertisement disseminated on the online platform by a committee that purchased five hundred dollars ($500) or more in advertisements on the online platform during the preceding 12 months. Each record shall contain all of the following:
(A)CA Government Code § 84504.6(d)(1)(A) A digital copy of the advertisement.
(B)CA Government Code § 84504.6(d)(1)(B) The approximate number of views generated from the advertisement and the date and time that the advertisement was first displayed and last displayed.
(C)CA Government Code § 84504.6(d)(1)(C) Information regarding the range charged or the total amount spent on the advertisement.
(D)CA Government Code § 84504.6(d)(1)(D) The name of the candidate to which the advertisement refers and the office to which the candidate is seeking election, as applicable, or number or letter of the ballot measure and the jurisdiction to which the advertisement refers.
(E)CA Government Code § 84504.6(d)(1)(E) The name and identification number of the committee that paid for the advertisement, if the committee is assigned an identification number.
(2)CA Government Code § 84504.6(d)(2) The information required under this subdivision shall be made available as soon as practicable and shall be retained by the online platform for no less than four years.
(3)Copy CA Government Code § 84504.6(d)(3)
(A)Copy CA Government Code § 84504.6(d)(3)(A) Display a prominent button, icon, tab, or hyperlink with the text “View Ads” or similar text in one of the following locations: (i) near the top of a profile, landing page, or similar location of a committee that paid for an advertisement in a position that the average viewer will readily see it upon viewing that page; (ii) on a page that displays the committee’s profile information or biographical information; (iii) or on a page on which the average viewer would normally navigate to view additional information about a committee.
(B)CA Government Code § 84504.6(d)(3)(A)(B) The button, icon, tab, or hyperlink shall link to a page clearly showing all of the advertisement records required by paragraph (1).
(e)CA Government Code § 84504.6(e) An online platform that creates a mechanism for a committee requesting dissemination of an online platform disclosed advertisement to expressly notify the online platform whether the advertisement is an advertisement as defined in Section 84501 and to provide all information necessary for the online platform to comply with the requirements of this section may rely in good faith on the information provided by the committee to the online platform to satisfy the online platform’s obligations under subdivisions (c) and (d).

Section § 84504.7

Explanation

This law outlines rules for political advertisements sent via text messages. If a candidate or political committee sends a text message that supports or opposes a candidate or ballot measure, they must include specific disclosures.

The text must say "Paid for by" or "With" followed by the committee or candidate's name, or a link to a website with full disclosures. If a committee has major donors, the names of the top contributors must be included, unless certain exceptions apply.

For unpaid volunteers, some exceptions on disclosure rules apply, and those texts must state they are from a volunteer. Links in messages must remain active until 30 days after the election. If a sequence of texts is sent, the required information must be in the first message.

(a)CA Government Code § 84504.7(a) A candidate or committee shall not authorize or pay for an advertisement that is a text message, unless the disclosures described in subdivision (b) are made, if the text message meets one of the following conditions:
(1)CA Government Code § 84504.7(a)(1) The text message supports or opposes a candidate.
(2)CA Government Code § 84504.7(a)(2) The text message supports or opposes a ballot measure.
(b)Copy CA Government Code § 84504.7(b)
(1)Copy CA Government Code § 84504.7(b)(1) A committee, other than a candidate controlled committee established for an elective office of the controlling candidate, subject to subdivision (a) shall include the text “Paid for by” or “With” followed by either the name of the committee, or a hyperlink or Uniform Resource Locator (URL) for an internet website containing the disclosures required by Sections 84502, 84503, and 84506.5. The text of the disclosures on the internet website shall be in a color that reasonably contrasts with the background on which it appears and in no less than eight-point font. If the word “With” is used, the individual sending the text shall identify themselves in the following manner: “(Name of individual) with (name of committee or hyperlink or URL).” A disclosure using the word “With” may appear anywhere in the text message, including in conversational content, and need not appear as a separate statement apart from the other content of the message.
(2)CA Government Code § 84504.7(b)(2) A candidate controlled committee established for an elective office of the controlling candidate subject to subdivision (a) shall include the text “Paid for by” or “With” followed by the name of the candidate, followed by the word “For,” and followed by the name of the elective office sought. If the word “With” is used, the individual sending the text shall identify themselves in the following manner: “(Name of individual) with (name of candidate) for (name of elective office).” A disclosure using the word “With” may appear anywhere in the text message, including in conversational content, and need not appear as a separate statement apart from the other content of the message.
(3)CA Government Code § 84504.7(b)(3) A committee subject to subdivision (a) that has top contributors, other than a political party committee or a candidate controlled committee established for an elective office of the controlling candidate, shall comply with the following:
(A)CA Government Code § 84504.7(b)(3)(A) Immediately following the name of the committee or the hyperlink or URL required by paragraph (1), the text message shall also include the text “Top funders:” followed by the names of the top two contributors of fifty thousand dollars ($50,000) or more to the committee paying for the advertisement, separated by “&” or “and.”
(B)CA Government Code § 84504.7(b)(3)(B) The names of the top two contributors may be spelled using acronyms, abbreviations, or other shorthand in common usage or parlance. If a top contributor is an individual, their first and last name shall both be used.
(C)CA Government Code § 84504.7(b)(3)(C) Notwithstanding subparagraph (A), if the disclosures required by paragraph (1) and this paragraph would exceed 35 characters, the text message shall disclose only the single top contributor of fifty thousand dollars ($50,000) or more to the committee paying for the advertisement.
(D)CA Government Code § 84504.7(b)(3)(D) Notwithstanding subparagraph (A), if the text message includes the name of the committee paying for the advertisement in accordance with paragraph (1), and the committee’s name includes the name of one of the top two contributors of fifty thousand dollars ($50,000) or more to the committee paying for the advertisement, the text message is not required to include the name of that contributor after the text “Top funders:”.
(4)CA Government Code § 84504.7(b)(4) The text required to be included in a text message sent pursuant to this subdivision shall be in a color that reasonably contrasts with the background on which it appears and in a font size that is readable by the average viewer.
(c)Copy CA Government Code § 84504.7(c)
(1)Copy CA Government Code § 84504.7(c)(1) This section does not apply to a text message that is individually sent without the assistance of mass distribution technology, including a text messaging platform.
(2)CA Government Code § 84504.7(c)(2) If a committee, other than a political party committee or a candidate controlled committee established for an elected office of the controlling candidate, subject to subdivision (a) that has top contributors uses individuals who are unpaid volunteers to send text messages with the assistance of mass distribution technology, including a text message platform, the text messages sent by individuals who are unpaid volunteers are not required to disclose the top two contributors pursuant to paragraph (3) of subdivision (b). Text messages sent by unpaid volunteers shall include a disclosure stating that the text message is being sent by a volunteer. For purposes of this paragraph, receiving payments for food, transportation, or lodging in connection with campaign activity shall not disqualify a person from being classified as an unpaid volunteer.
(d)CA Government Code § 84504.7(d) An internet website that is hyperlinked as provided for in this section shall remain online and available to the public until 30 days after the date of the election in which the candidate or ballot measure supported or opposed by the advertisement was voted on.
(e)Copy CA Government Code § 84504.7(e)
(1)Copy CA Government Code § 84504.7(e)(1) If an exchange consists of a sequence of multiple text messages sent on the same day, a candidate or committee shall be deemed in compliance with this section if the candidate or committee sends the disclosures required by subdivision (b) with the first text message in the sequence that meets one of the conditions of subdivision (a).
(2)CA Government Code § 84504.7(e)(2) A committee shall be deemed in compliance with this section if the disclosures required by subdivision (b) are included in the text message in the form the committee intended it to be sent, regardless of the form the carrier relayed it to the recipient.
(3)CA Government Code § 84504.7(e)(3) If a committee includes a hyperlink or URL in the text message sent pursuant to subdivision (b), the committee shall be deemed to be in compliance with subdivision (b) even if the recipient’s device is incapable of accessing the corresponding internet website.

Section § 84504.8

Explanation
If a local law requires a disclosure statement that is very similar to one required by this article, you can combine them into a single statement.
If a disclosure statement required by a local ordinance is substantially similar to a disclosure statement required pursuant to this article, the two disclosure statements may be merged into a single statement.

Section § 84505

Explanation

This law states that any committee, or people working with it, cannot create or utilize certain types of committees to hide the identity of major contributors to an advertisement. The aim is to ensure transparency about who is funding the advertisement.

Additionally, written disclosures in advertisements must generally avoid all capital letters, with exceptions for proper grammar, names, or common usage of certain terms, maintaining clarity for readers.

(a)CA Government Code § 84505(a) In addition to the requirements of Sections 84502, 84503, and 84506.5, the committee placing the advertisement or persons acting in concert with that committee shall be prohibited from creating or using a noncandidate-controlled committee or a nonsponsored committee to avoid, or that results in the avoidance of, the disclosure of any individual, industry, business entity, controlled committee, or sponsored committee as a top contributor.
(b)CA Government Code § 84505(b) Written disclosures required by Sections 84503 and 84506.5 shall not appear in all capital letters, except that capital letters shall be permitted for the beginning of a sentence, the beginning of a proper name or location, part of the contributor’s trademark name or part of its name in common usage or parlance, or as otherwise required by conventions of the English language.

Section § 84506.5

Explanation

Any advertisement that supports or opposes a candidate and is independently funded must clearly state that it is not approved by the candidate or their campaign committee. If the ad is authorized or funded by a candidate for a different office, it must clarify that it was not authorized or funded by any candidate or committee from the office it pertains to.

An advertisement supporting or opposing a candidate that is paid for by an independent expenditure shall include a statement that it was not authorized by a candidate or a committee controlled by a candidate. If the advertisement was authorized or paid for by a candidate for another office, the expenditure shall instead include a statement that “This advertisement was not authorized or paid for by a candidate for this office or a committee controlled by a candidate for this office.”

Section § 84509

Explanation

This law requires that political advertisements update their list of top financial contributors when the list changes or a new top contributor appears. For electronic ads—like TV, radio, or digital billboards—the updates must happen within five business days. As long as a committee sends the revised ad with instructions to broadcast stations to update it by the fifth business day, they comply with the rule. For print media, including printed billboards, the ads must be updated before any new prints are ordered.

If the order of top contributors required to be disclosed pursuant to this article changes or a new contributor qualifies as a top contributor, the disclosure in the advertisement shall be updated as follows:
(a)CA Government Code § 84509(a) A television, radio, telephone, electronic billboard, or other electronic media advertisement shall be updated to reflect the new top contributors within five business days. A committee shall be deemed to have complied with this subdivision if the amended advertisement is delivered, containing a request that the advertisement immediately be replaced, to all affected broadcast stations or other locations where the advertisement is placed no later than the fifth business day.
(b)CA Government Code § 84509(b) A print media advertisement, including nonelectronic billboards, shall be updated to reflect the new top contributors before placing a new or modified order for additional printing of the advertisement.

Section § 84510

Explanation

This law states that if someone violates certain sections related to proper advertisement disclosures, they can be sued and fined up to three times the cost of the ad. This includes costs like placing the ad. If a person intentionally breaks these rules to hide required information, they can face the same penalties.

Additionally, if someone helps another person commit these violations, they can also be held responsible and fined similarly. If the case results in a financial penalty, half of that money goes to the person who initiated the lawsuit and the other half to the state's General Fund. If a local prosecutor handles the case, the agency gets half, and the General Fund receives the other half.

(a)Copy CA Government Code § 84510(a)
(1)Copy CA Government Code § 84510(a)(1) In addition to the remedies provided for in Chapter 11 (commencing with Section 91000), a person who violates Section 84503 or 84506.5 is liable in a civil or administrative action brought by the Commission or any person for a fine up to three times the cost of the advertisement, including placement costs.
(2)CA Government Code § 84510(a)(2) Notwithstanding paragraph (1), a person who intentionally violates a provision of Sections 84504 to 84504.3, inclusive, or Section 84504.5 or 84504.6, for the purpose of avoiding disclosure is liable in a civil or administrative action brought by the Commission or any person for a fine up to three times the cost of the advertisement, including placement costs.
(b)CA Government Code § 84510(b) The remedies provided in subdivision (a) shall also apply to any person who purposely causes any other person to violate any of the sections described in paragraph (1) or (2) of subdivision (a) or who aids and abets any other person in a violation.
(c)CA Government Code § 84510(c) If a judgment is entered against the defendant or defendants in an action brought under this section, the plaintiff shall receive 50 percent of the amount recovered. The remaining 50 percent shall be deposited in the General Fund of the state. In an action brought by a local civil prosecutor, 50 percent shall be deposited in the account of the agency bringing the action and 50 percent shall be paid to the General Fund of the state.

Section § 84511

Explanation

This law applies to committees that spend $5,000 or more on someone's appearance in ads about ballot measures, or any amount if the ad suggests the person holds a licensed or certified job. These committees must report details about the expenditure within 10 days, including the measure, date, amount, recipient's name, and occupation if applicable.

Ads must clearly state if individuals are paid spokespersons. If the ad implies the person has a licensed job, it must also clarify they are paid actors, unless their actual occupation matches what is portrayed, and proper documentation is maintained and available on request.

(a)CA Government Code § 84511(a) This section applies to a committee that does either of the following:
(1)CA Government Code § 84511(a)(1) Makes an expenditure of five thousand dollars ($5,000) or more to an individual for the individual’s appearance in an advertisement that supports or opposes the qualification, passage, or defeat of a ballot measure.
(2)CA Government Code § 84511(a)(2) Makes an expenditure of any amount to an individual for the individual’s appearance in an advertisement that supports or opposes the qualification, passage, or defeat of a ballot measure and that states or suggests that the individual is a member of an occupation that requires licensure, certification, or other specialized, documented training as a prerequisite to engage in that occupation.
(b)CA Government Code § 84511(b) A committee described in subdivision (a) shall file, within 10 days of the expenditure, a report that includes all of the following:
(1)CA Government Code § 84511(b)(1) An identification of the measure that is the subject of the advertisement.
(2)CA Government Code § 84511(b)(2) The date of the expenditure.
(3)CA Government Code § 84511(b)(3) The amount of the expenditure.
(4)CA Government Code § 84511(b)(4) The name of the recipient of the expenditure.
(5)CA Government Code § 84511(b)(5) For a committee described in paragraph (2) of subdivision (a), the occupation of the recipient of the expenditure.
(c)CA Government Code § 84511(c) An advertisement paid for by a committee described in paragraph (1) of subdivision (a) shall include a disclosure statement stating “(spokesperson’s name) is being paid by this campaign or its donors” in highly visible font shown continuously if the advertisement consists of printed or televised material, or spoken in a clearly audible format if the advertisement is a radio broadcast or telephonic message. If the advertisement is a television or video advertisement, the statement shall be shown continuously, except when the disclosure statement required by Section 84504.1 is being shown.
(d)Copy CA Government Code § 84511(d)
(1)Copy CA Government Code § 84511(d)(1) An advertisement paid for by a committee described in paragraph (2) of subdivision (a) shall include a disclosure statement stating “Persons portraying members of an occupation in this advertisement are compensated spokespersons not necessarily employed in those occupations” in highly visible font shown continuously if the advertisement consists of printed or televised material, or spoken in a clearly audible format if the advertisement is a radio broadcast or telephonic message. If the advertisement is a television or video advertisement, the statement shall be shown continuously, except when the disclosure statement required by Section 84504.1 is being shown.
(2)CA Government Code § 84511(d)(2) A committee may omit the disclosure statement required by this subdivision if all of the following are satisfied with respect to each individual identified in the report filed pursuant to subdivision (b) for that advertisement:
(A)CA Government Code § 84511(d)(2)(A) The occupation identified in the report is substantially similar to the occupation portrayed in the advertisement.
(B)CA Government Code § 84511(d)(2)(B) The committee maintains credible documentation of the appropriate license, certification, or other training as evidence that the individual may engage in the occupation identified in the report and portrayed in the advertisement and makes that documentation immediately available to the Commission upon request.

Section § 84512

Explanation

This law requires businesses to report to the Secretary of State if they alter online search results or target online ads for political purposes. They need to submit the report if their products or services emphasize or deemphasize advocacy materials or target ads to users without full consideration. The required report must include the names of candidates or measures affected, whether these actions supported or opposed them, the decision-makers involved, and the date of such activities. Reports are due by January 31 for the prior year and should be publicly available. Businesses must keep related records for four years. These rules do not apply to regular commercial activities or internal communications. The law starts on January 1, 2024.

(a)Copy CA Government Code § 84512(a)
(1)Copy CA Government Code § 84512(a)(1) A business entity shall submit a report to the Secretary of State following any calendar year in which the business entity does either of the following:
(A)CA Government Code § 84512(a)(1)(A) Uses its products or services to alter the online search results its products or services generate in order to emphasize or deemphasize materials containing express advocacy, as that term is defined in paragraph (2) of subdivision (c) of Section 82025.
(B)CA Government Code § 84512(a)(1)(B) Uses its products or services to target online advertisements to individuals or groups, or generally to users or members of the public, without full and adequate consideration and for political purposes, as that term is described in paragraph (1) of subdivision (b) of Section 82025.
(2)CA Government Code § 84512(a)(2) The report shall contain information including, but not limited to, all of the following:
(A)CA Government Code § 84512(a)(2)(A) The name of each candidate or measure with regard to which the search results were altered as described in subparagraph (A) of paragraph (1) or that was the subject of an advertisement targeted as described in subparagraph (B) of paragraph (1).
(B)CA Government Code § 84512(a)(2)(B) For each candidate or measure, whether the search results or advertisements were to support or oppose the nomination or election of the candidate or the qualification or passage of the measure.
(C)CA Government Code § 84512(a)(2)(C) The full name, title, and business street address and telephone number of each person with final decision making authority as to which candidates or measures will be supported or opposed by the business entity’s search results or advertisements.
(D)CA Government Code § 84512(a)(2)(D) The date or range of dates in which the activity described in subparagraph (A) or (B) of paragraph (1) occurred.
(3)CA Government Code § 84512(a)(3) A report shall be filed by January 31 for activity occurring during the previous calendar year.
(4)CA Government Code § 84512(a)(4) The report shall be filed on paper or by email with the Secretary of State and shall be made publicly available in a conspicuous location on the Secretary of State’s website.
(5)CA Government Code § 84512(a)(5) The report required by this section may be included in an online filing and disclosure system developed in accordance with subdivision (b) of Section 84602 if the Secretary of State, pursuant to paragraph (7) of that subdivision, certifies that the system is able to incorporate filing of the report.
(b)CA Government Code § 84512(b) A business entity subject to this section shall maintain detailed accounts and records necessary to prepare the report required pursuant to subdivision (a), and shall retain those detailed accounts and records for a period of four years following the date that the report is filed.
(c)CA Government Code § 84512(c) This section does not apply to either of the following activities:
(1)CA Government Code § 84512(c)(1) A business entity’s use of its products or services exclusively to carry out its commercial activities, including, but not limited to, delivering user-generated content or a paid advertisement on behalf of another person.
(2)CA Government Code § 84512(c)(2) Communications that are internal to a business entity or entities.
(d)CA Government Code § 84512(d) This section is not intended to expand or limit the definition of contribution or expenditure under this title.
(e)CA Government Code § 84512(e) This section shall become operative on January 1, 2024.

Section § 84513

Explanation

This California law section states that if a committee pays someone to post online content supporting or opposing a candidate or ballot measure, that person must clearly declare they were paid by the committee. The disclaimer should be easy to read or hear and include the committee's name and ID number.

This requirement doesn't apply to content needing disclosures under specific sections, to content on the committee's own pages, or to posts by a committee's paid employees on their own social media, unless posting is their main job.

The committee must inform the person of the disclaimer rule. Violating this rule doesn't lead to fines or criminal charges, but the Commission can take legal action to enforce compliance if necessary.

(a)Copy CA Government Code § 84513(a)
(1)Copy CA Government Code § 84513(a)(1) If a committee pays a person to post content on an internet website, web application, or digital application for the purpose of supporting or opposing a candidate for elective office or a ballot measure, the person shall concurrently include a disclaimer with that content stating that the person was paid by the committee in connection with the posting.
(2)CA Government Code § 84513(a)(2) The disclaimer required by this subdivision shall be readily legible to an average viewer or, if the content is in audio format, shall be clearly audible. A disclaimer that states, or is substantially similar to, the following satisfies the requirement in this subdivision: “The author was paid by [name of committee and committee identification number] in connection with this posting.”
(3)CA Government Code § 84513(a)(3) This subdivision does not apply to the following:
(A)CA Government Code § 84513(a)(3)(A) Content requiring a disclosure pursuant to Section 84504.3 or subdivision (c) of Section 84511.
(B)CA Government Code § 84513(a)(3)(B) Content posted on the committee’s own website, profile, or landing page by a person compensated by the committee to post such content.
(C)CA Government Code § 84513(a)(3)(C) Content posted by a compensated employee of a committee on the employee’s own social media page or account where the only expense or cost of the communication is compensated staff time. This exception shall not apply if the compensated employee of the committee’s principal duties are to post content on their own social media page or account.
(b)CA Government Code § 84513(b) A committee described in subdivision (a) shall notify the person paid to post the content of the requirement to include a disclaimer.
(c)Copy CA Government Code § 84513(c)
(1)Copy CA Government Code § 84513(c)(1) Notwithstanding any other provision of this title, a person in violation of subdivision (a) is not subject to administrative, civil, or criminal penalties under this title.
(2)CA Government Code § 84513(c)(2) If a person violates subdivision (a), the Commission may seek injunctive relief to compel compliance pursuant to Section 90009 after the person is notified of the requirement in subdivision (a).

Section § 84514

Explanation

This law requires political ads made or changed using artificial intelligence (AI) to clearly state, 'Ad generated or substantially altered using artificial intelligence.' The ad's presentation must follow existing guidelines for political ads. Importantly, it doesn't change any legal rights or protections for online service providers. If a committee doesn't follow these rules, the Commission can legally enforce compliance but not charge them with a misdemeanor. AI is defined as a system that creates or changes media, like images or videos, in ways that might deceive someone into thinking it's real. Minor edits, like color changes, don't count as substantial AI alterations. Lastly, a 'qualified political advertisement' is one that includes AI-generated or -altered content.

(a)Copy CA Government Code § 84514(a)
(1)Copy CA Government Code § 84514(a)(1) If a committee, as defined in Section 82013, creates, originally publishes, or originally distributes a qualified political advertisement, the qualified political advertisement shall include, in a clear and conspicuous manner, the following disclosure: “Ad generated or substantially altered using artificial intelligence.”
(2)CA Government Code § 84514(a)(2) The disclosure required by paragraph (1) shall be displayed or spoken in the manner prescribed in Section 84504, 84504.1, 84504.2, 84504.3, 84504.4, or 84504.5, as applicable.
(b)CA Government Code § 84514(b) This section does not alter or negate any rights, obligations, or immunities of an interactive service provider under Section 230 of Title 47 of the United States Code.
(c)Copy CA Government Code § 84514(c)
(1)Copy CA Government Code § 84514(c)(1) If a committee does not comply with the requirements of subdivision (a), the Commission may take either of the following actions:
(A)CA Government Code § 84514(c)(1)(A) Seek injunctive relief to compel compliance pursuant to Section 90009.
(B)CA Government Code § 84514(c)(1)(B) Pursue any administrative or civil remedies available under Chapter 3 (commencing with Section 83100) or Chapter 11 (commencing with Section 91000).
(2)CA Government Code § 84514(c)(2) A violation of subdivision (a) shall not constitute a misdemeanor under Chapter 11 (commencing with Section 91000).
(d)CA Government Code § 84514(d) For purposes of this section, the following definitions apply:
(1)CA Government Code § 84514(d)(1) “Artificial intelligence” means an engineered or machine-based system that varies in its level of autonomy and that can, for explicit or implicit objectives, infer from the input it receives how to generate outputs that can influence physical or virtual environments.
(2)Copy CA Government Code § 84514(d)(2)
(A)Copy CA Government Code § 84514(d)(2)(A) Any image, audio, video, or other media is “generated or substantially altered using artificial intelligence” if either of the following conditions are met:
(i)CA Government Code § 84514(d)(2)(A)(i) The visual or audio media is entirely created using artificial intelligence and would falsely appear to a reasonable person to be authentic.
(ii)CA Government Code § 84514(d)(2)(A)(ii) The visual or audio media is materially altered by artificial intelligence such that the alteration would cause a reasonable person to have a fundamentally different understanding of the altered media when comparing it to an unaltered version.
(B)CA Government Code § 84514(d)(2)(A)(B) Any image, audio, video, or other media is not “generated or substantially altered using artificial intelligence” if the media is immaterially altered by artificial intelligence, including a cosmetic adjustment, color edit, cropped image, or resized image.
(3)CA Government Code § 84514(d)(3) “Qualified political advertisement” means an advertisement that contains any image, audio, or video that is generated or substantially altered using artificial intelligence.