AdvertisingParticular Offenses
Section § 17530
This law makes it illegal for anyone to knowingly make false claims about real estate properties—like where they're located, who owns them, or what they're like—in any form of publication, including online, with the purpose of misleading others. However, publishers or printers of these publications aren't held responsible unless they have some ownership or agency in the advertised property.
Section § 17530.1
This law makes it illegal to suggest someone as a trustee if you know or suspect they're not financially stable, meaning they can't pay their debts or owe more than they own. However, this rule doesn't affect trustees listed in mortgages or deeds of trust for real estate, if they only act as a trustee for that purpose.
Section § 17530.5
This law makes it a crime for tax preparers to share any taxpayer information they gather while preparing taxes unless certain conditions are met. They can only disclose this information if the taxpayer consents in writing, the law allows it, it's necessary for tax preparation, or a court orders it. This rule applies to anyone involved in tax preparation, including those who advertise those services, are paid for tax preparation, or electronically file returns. Sharing information within the company for reasons other than tax preparation, or with affiliated companies, is also prohibited. However, it's not a violation to contact a taxpayer to seek their consent for sharing their information.
Section § 17530.7
This law makes it illegal for anyone who is not a licensed funeral director to sell or offer to sell caskets, burial containers, or related items unless they meet specific conditions. They must provide clear price lists to customers, label caskets with pricing and material information, and include a notice on caskets that any sealing device does not guarantee preservation. The seller must also give the buyer a detailed cost breakdown and an important disclaimer noting that they are not a funeral director, aren’t regulated like funeral homes, and that buyers are entering the deal at their own risk. This disclaimer should inform buyers of their right to contact the district attorney with questions or complaints.
Section § 17531
This law makes it illegal for anyone to advertise any secondhand, defective, or blemished goods without clearly indicating their condition. Every advertisement in California, whether online or on physical ads, must prominently display if the product is used or has any flaws. Violating this law is considered a misdemeanor and could result in jail time for up to six months, a fine up to $2,500, or both.
Section § 17531.1
If you're selling children's toys in California and the toys come unassembled, you need to clearly note that on the packaging. This applies to anyone who packages these toys, even if they're packaged outside the state. The first person or company handling the toys in California for sale must ensure the packaging states they are unassembled before they continue selling or distributing them.
Section § 17531.3
Section § 17531.5
This law makes it illegal to advertise surplus materials from the federal Surplus Property Act of 1944 in California without clearly stating that the items are surplus materials. Whether it’s in print, online, or any other form of advertising, the advertisement must include a clear label that indicates the advertised products are surplus.
Section § 17531.6
This section defines specific terms related to picture tubes, particularly focusing on cathode ray tubes (CRTs). It clarifies the meaning of "rejuvenate" in terms of repairing internal issues in CRTs, and also explains what "seconds" are, referring to tubes that work but don't meet the manufacturer's top quality standards. Finally, it defines "person" broadly to include individuals, businesses, and other entities.
Section § 17531.7
If you're selling television picture tubes, you need to label them properly to show what they're made of, whether they're new or used. There are specific grades for black and white and color tubes based on the materials used. Each grade has specific requirements about the components' condition, such as new or used glass. A used tube with some enhancements, like a new coat of paint, still stays in its original Grade C classification, meaning it's mostly used parts. If a tube is a "second," or lower quality, it must be labeled as such, explaining it's a reject or second-rate product but still works fine.
second line quality tube but it is capable of
giving satisfactory performance—
Section § 17531.8
This law says that only a retail buyer who is using a picture tube for themselves can change or tamper with the labels on it. Anyone else is not allowed to mess with those labels in any way, like by removing or altering them.
Section § 17531.9
This law explains that if a person breaks certain advertising rules in Sections 17531.7 or 17531.8, the state's Attorney General or a district attorney can go to court to stop them with an injunction. An injunction is a court order that makes someone stop doing something. Even if they get this court order, it doesn't stop the district attorney from bringing criminal charges against the person for breaking the advertising rules in those sections.
Section § 17532
Section § 17533
Section § 17533.10
This law makes it illegal to advertise anabolic steroids in California through any medium, like newspapers or the Internet, without clearly stating that selling or possessing these substances is a crime. It's important to note that they can only be legally acquired with a prescription from a licensed medical professional because they are controlled substances.
Section § 17533.5
This law makes it illegal for anyone selling surplus materials to use names that suggest a connection to the United States Government—like 'Army' or 'Federal'—in their business dealings. This is to prevent misleading the public into believing the business has some official government relationship or offers special deals. However, businesses that have used such names for the past three years are allowed to continue using them.
Section § 17533.6
This law makes it illegal for any non-governmental organization to use symbols or names that imply endorsement by the government or military without proper authorization. However, if such entities have a real connection or approval from a government or military organization, they may promote events or solicit without violating this law. These solicitations must include clear disclaimers stating they are not government-approved. Violating this law could result in fines, imprisonment, and damages reaching three times the solicited amount to those harmed. Any necessary disclaimers must be clearly visible and formatted distinctively to warn recipients.
Section § 17533.6
This law allows non-government organizations to charge a fee for obtaining a public record, but their solicitation must meet certain rules. The offer must clearly say it's an advertisement and not from a government agency, in large print at the top. It also needs to include the government fee for the record, contact information for the agency with the record, and details about the entity making the offer. The advertisement can't look like it's from the government or suggest that any payment is required by law. If these rules are broken, legal action can be taken, possibly leading to refunds and fines for each violation. The term 'solicit' means direct marketing to individuals, but not mass advertisements or consumer-initiated communications. Title insurance companies are exempt from these rules.
Section § 17533.7
This law makes it illegal to label goods as "Made in U.S.A." or similar if they are not completely or mostly made in the United States. However, there are exceptions. If the foreign parts make up 5% or less of the item's wholesale value, or if necessary parts are unavailable from U.S. sources and foreign parts are under 10% of the wholesale value, the label can be used. Labels should match local laws for sales outside California. Resales to consumers outside California aren't affected by this rule.
Section § 17533.8
This law makes it illegal to offer a prize or gift as a way to lure someone into a sales pitch without clearly telling them upfront that the sales pitch is coming. However, this rule doesn't apply to media companies like newspapers or TV stations if they unknowingly broadcast or publish such offers in good faith.
Section § 17533.9
Section § 17534
If a person or business breaks the rules in this chapter, they can be charged with a misdemeanor, which is a minor criminal offense.
Section § 17534.5
This law states that the remedies or penalties mentioned in this chapter can be combined with other remedies or penalties provided by any other state laws, unless it specifically says otherwise.
Section § 17535
This section allows courts to stop (or "enjoin") any business or organization from committing actions that violate certain laws. Courts can issue orders to prevent illegal practices or to return money or property to someone who was harmed by these violations. Legal actions to stop these violations can be initiated by the state's Attorney General, local prosecutors, or anyone who has suffered financial loss due to these illegal actions. A person can also file claims on behalf of others, but only if they meet certain legal conditions. However, government attorneys face fewer restrictions in pursuing these claims.
Section § 17535.5
This law states that if someone breaks a court order related to unfair business practices, they can be fined up to $6,000 for each day the violation continues. The amount of the fine depends on factors like the harm caused and the violator's financial situation. The penalty is collected through a lawsuit filed by officials like the Attorney General or a district attorney, and the collected money is divided between the state and local authorities. If the case is brought by consumer protection agencies, any investigation costs must be refunded before distributing the fines.
Section § 17536
Section § 17536.5
Section § 17537
This law makes it illegal to use misleading terms like "prize" or "gift" in advertising. You cannot tell someone they've won a prize if they have to pay money or buy something to get it. Similarly, you can't mislead someone into thinking they're getting a gift if they need to pay or purchase something under unfair conditions. It covers excessive shipping or handling charges and misleading sales promotions. If violated, the person responsible could face a fine or jail time.
Section § 17537.1
This law says that when businesses offer rewards like prizes or gifts to encourage people to attend a sales event or talk to a salesperson, they have to be upfront about important details. They must clearly let people know who is behind the offer, what they are selling, and any conditions or odds of getting a reward. These details have to be in writing and easy to understand. Companies can't mislead about how many rewards are available, or their value, and must provide the promised rewards or a reasonable alternative if they run out. They also can't make fake claims, like pretending to be a government or using misleading formats and must keep clear records.
Section § 17537.10
This law makes it illegal for businesses to make false or misleading claims when offering services to get copies of grant deeds or property titles for homeowners. Such claims include saying that foreclosure rates mean homeowners must get grant deeds, implying government endorsements, or suggesting there’s a deadline to pay for grant deed copies. It’s also illegal to pretend the service is affiliated with the government, like using official symbols or names that sound official. If a company offers grant deed copy services, they must clearly state this isn't a government service and the actual fee from the county recorder.
Section § 17537.11
This law makes it illegal to offer coupons that are misleading or false. You can't describe a coupon as 'free' or use terms like 'gift' or 'prize' if someone has to pay money or make a purchase to use it. Plus, if most of your sales were tied to these types of coupons last year, it's still not allowed. A coupon in this sense includes any offer that claims to give you something free or at a reduced price. Also, when the law says 'sale,' it also means leasing or renting.
Section § 17537.12
This law is called the Truth in Music Advertising Act. It prevents musical groups from deceptively using another group's name when advertising or performing live, unless certain conditions are met. These conditions include: having legal rights to the name, being a tribute act clearly identified as such, or having permission from the original group. If these conditions aren't met and a misleading performance occurs, violators face penalties, including fines up to $2,500 per incident. Legal actions can be taken by public prosecutors, and other legal consequences may apply.
Section § 17537.15
This law is about businesses that sell flowers or similar items and their advertising practices. It makes it an infraction, punishable by a fine up to $250, for these businesses to fake their geographical location in ads. They must not list a local phone number or fake business name unless they also provide their real address. The law specifically applies to the businesses themselves and not to publishers, websites, or services that just list business information.
Section § 17537.2
This law addresses deceptive advertising practices related to marketing incentives. It's considered unfair if someone is required to pay money or buy something to receive these incentives, except in certain cases like travel certificates where a refundable deposit (up to $50) is allowed, but the deposit must be refunded upon arrival. Promotions must clearly state the odds of receiving an incentive and cannot mislead people about their likelihood of winning. Also, the description of any incentives must be accurate, covering conditions like taxes the recipient has to pay. However, some exemptions apply, such as discounted hotel stays if full details are provided. If incentives come with additional offers, these must also be clearly explained.
Section § 17537.3
This law makes it illegal for anyone to promote smokeless tobacco products through certain advertising practices. Specifically, tobacco promotional offers must state they aren't for those under 21, and efforts must be made to verify a buyer's age. It is also prohibited to distribute free tobacco samples near places primarily for under-21s, like schools and youth centers, or send unsolicited tobacco samples through the mail.
Section § 17537.4
If someone makes an offer and violates certain rules, like sending misleading promotions, the person affected can sue for three times the damages. The court might also make the losing party pay for the winner's lawyer fees.
Section § 17537.5
This section makes it illegal for anyone selling energy conservation products or services to mislead people in several ways. It bans false claims about connections with certain utility companies or their programs, incorrectly saying these purchases are legally required, misrepresenting the cost obligations, and lying about tax impacts. Those who break these rules, whether in person, via phone, or online, can face financial penalties.
Section § 17537.6
This law makes it illegal to make false or misleading claims about homestead filing services. Specifically, it prohibits saying that filing a homestead declaration can prevent a forced sale, foreclosure, or is needed for tax benefits. It also mandates that homestead service providers disclose they are not government agencies, emphasize that filing is not necessary, and explain that it does not fully protect against creditor claims. These providers must also submit any notarized declarations to the county recorder within 10 days and cannot charge more than $25 total, maintaining transparency and affordability for consumers.
Section § 17537.7
This law makes it illegal to use terms like 'invoice,' 'dealer invoice,' or 'wholesale price' in car sales or lease ads if you're trying to refer to the dealer's cost for the vehicle. You also can't claim that a vehicle's sale price is based on or compared to the manufacturer's invoice price or a dealer's costs.
Section § 17537.8
This law makes it illegal to provide false or misleading information related to services for filing a homeowners' exemption, which is a property tax reduction. It clarifies that falsely implying a fee is required, claiming to have personal information on file, or suggesting government affiliation is against the law. Any marketing material must clearly state that the service is not connected to any government agency and that filing on one's own is free. Also, it's against the rules to charge more than $25 for these services, and payment can only be collected after filing the exemption. Any promotional materials must display specific disclaimers prominently. Finally, "homeowners’ exemption filing service" includes any paid help to prepare or file this tax exemption.
Section § 17537.9
This law prevents making false or misleading claims when offering services to help reduce property tax assessments. It prohibits guaranteeing tax reductions and falsely claiming that fees are needed or that services include representation before official boards unless specified. It also forbids implying association with government agencies through business names or misleading symbols. Disclosures stating that these services are not connected to government agencies must be clear and prominent in all materials and ads. Additionally, service providers can't collect money before filing assessment requests or applications. Written permission from property owners is required before filing any reduction requests, and such authorizations must be kept for three years.
Section § 17538
If you're selling or leasing goods or services in California through the phone, internet, or other electronic means, you need to ship the order, give a full refund, or communicate any delays to the buyer within 30 days. For credit purchases, you have 50 days. Vendors must clearly disclose return policies, business names, and addresses before accepting payments. If a buyer returns goods, the refund should be processed within 30 days. Violating these rules can lead to fines or jail time.
Section § 17538.3
This law section outlines situations where certain advertising rules don't apply, like when ads clearly state there might be a delay in getting the product, or when products aren't available until later, like magazines. It also mentions exceptions for repeat deliveries like magazine issues, telecommunications goods not meant for personal use, ordinary financial services from banks and credit institutions, and delays caused by things out of the seller's control, like postal issues, natural disasters, or strikes.
Section § 17538.35
Section § 17538.41
In California, it is generally prohibited to send text message ads to mobile phones, pagers, or two-way messaging devices that promote goods, services, or political objectives. However, exceptions exist when the receiver can opt-out, the sender has an existing relationship with the receiver, or messages are sent without the sender’s knowledge. The law doesn't require telecom companies to control these ads unless instructed by the companies themselves.
Section § 17538.43
This law makes it illegal to send unsolicited ads using fax machines if the sender or recipient is in California. Unsolicited ads are those sent without prior permission from the recipient. If violated, victims can sue for damages, with potential awards of $500 per violation, which can triple if the act was done knowingly. The law also requires all faxes to have clear sender identification, including date and time of sending. However, faxes from nonprofit trade associations to their members are exempt if certain conditions are met, like receiving voluntary fax number submissions from members and the messages not primarily advertising third-party goods or services.
Section § 17538.45
This section of the California Business and Professions Code deals with unsolicited email ads, especially when they're sent through email services in California. It defines terms like what counts as an 'unsolicited electronic mail advertisement' and clarifies that these are emails sent without the recipient's prior request or consent. People or businesses shouldn't use email services' equipment to send these unsolicited ads if it goes against the service's rules. Email service providers themselves aren't forced to make policies about these ads, but they can take legal action for any violations, seeking compensation for damages, or fines per violation. Providers must prove violators knew about the rules before sending these emails. Also, a service provider can't sue under this section and another similar section for the same violation.
Section § 17538.5
In California, if a business uses a P.O. box or similar address in its advertising, it must disclose its legal name and actual business address unless exceptions apply. Businesses selling mostly from a physical store or those with certain licenses may be exempt. Commercial mail receiving agencies must collect two IDs from customers and have them sign a form allowing them to receive legal documents on the customer's behalf. Agencies must keep this information and provide it to authorities if requested. They must also notify customers promptly about legal documents received. If the agency diligently follows these rules, it won't be held liable for just providing mail services. Violations of these requirements are considered a misdemeanor, with possible jail time or fines.
Section § 17538.6
Section § 17538.7
This law states that when a seller advertises payment plans for products through credit that many sellers accept, they must clearly disclose several details. These include the full price and down payment, monthly payment details, total payback amount, any finance charges mentioned as an annual percentage rate, any additional charges, the creditor's name, and if approval is needed for these terms. Catalogs can provide this information in a table format if it is clear and easily found. Also, sellers can't advertise payment options that they won't actually offer.
Section § 17538.8
If an ad offers free or discounted transportation or accommodations but requires you to buy other services, it must clearly display the total price you'll pay for everything, right next to the offer, and in large print. For radio or TV ads, the total cost must be mentioned right before or after the offer.
Section § 17538.9
This law deals with prepaid calling cards and services, ensuring consumers are fully informed about the costs and conditions. It requires companies to clearly display all charges and terms on the card and in advertisements, including any limits, other fees, and conditions of use. If a different language is used for instructions, those disclosures must also be in that language. Companies cannot charge more or offer fewer minutes than advertised, and they must provide transparent service recharge terms. A toll-free number for customer support must be available at all times, without any additional charge. The law also outlines rules on expiration terms and demands that consumers receive a refund if the service fails significantly. No hidden charges are allowed, and cards must disclose everything required right on the packaging.
Section § 17539
The law stresses the importance of fully disclosing the rules and operations of contests where people might pay money or other valuable things to enter. It identifies current disclosure practices as insufficient, leading to confusion about how to partake and win. Therefore, new rules are necessary to ensure fair and open information for anyone entering these contests.
Section § 17539.1
This law sets rules about how contests and sweepstakes should be run to ensure fair play and honesty. Businesses running these activities must clearly inform participants about the number of contestants, odds of winning, and the rules and costs involved. They cannot fake or conceal these details or use misleading terms. Moreover, businesses can't trick people by implying winning is more probable than it is, or simulate gambling through electronic means for sweepstakes. They also must get consent before using someone's name in promotions and avoid using fake checks without clear indications that they are not real. The idea is to ensure transparency and fairness in contests and sweepstakes.
Section § 17539.15
This California business law sets rules for how sweepstakes can advertise and represent themselves in their marketing materials. Essentially, it forbids misleading statements about winning or chances of winning, ensuring everything is clear and truthful. For example, materials can't falsely claim someone has already won, emphasize urgency without real deadlines, or suggest that buying something increases the chance of winning. It also mandates clear rules be included with no obligation to buy, and prohibits false claims about official endorsements. The aim is to protect consumers from deceptive advertising tactics related to sweepstakes.
Section § 17539.2
This law outlines rules for running a contest. Anyone holding a contest must clearly state the entry deadline, offer refunds within a year if someone can't participate and it's not their fault, and provide lists of winners and solutions if requested. They also have to keep records for at least two years about how the contest was run, who entered, and who won.
Section § 17539.3
This law explains when certain promotional games and contests are exempt from specific rules. If employees are the only players in a game for promoting a company’s product, certain contest rules don't apply. The law also defines who is considered a 'person' under the rules: it includes businesses but not tax-exempt charities. Just because an activity isn’t covered by these sections doesn’t mean it’s allowed if other laws prohibit it. Newspapers and broadcasters aren’t liable for contest ads they publish, unless they're the ones running the contest. A 'contest' means any game or event offering prizes based on skill or chance, and requires some form of payment to enter. However, these rules don’t apply to entry applications or notifications for live events where participants compete in-person.
Section § 17539.35
This law prohibits running contests where the awarding of a prize is dependent on having a minimum number of entries or participants. In other words, you can't promise a prize if you require a certain number of people to take part before you'll give it out.
Section § 17539.4
This law specifies that any advertisement for a loan using real estate as collateral must state the type of license under which the loan is being made and who regulates it. If the person arranging the loan isn't licensed, the ad must say that the loan is from an unlicensed source without state regulatory oversight. However, this rule doesn't apply to banks, savings associations, credit unions, or their subsidiaries and affiliates.
Section § 17539.5
This law addresses how companies can legally advertise and charge for information-access services, such as those involving 900 numbers. It defines key terms like 'information provider' and 'solicitation' and covers deceptive practices that are unlawful. Companies can't use misleading tactics, like implying an endorsement by a government agency, or misrepresenting costs. Advertisers must be upfront about charges, including the cost per minute or call, and any conditions for incentives or prizes. Additionally, there are prohibitions related to sweepstakes promotions and requiring purchases to use incentives. Companies must disclose costs thoroughly in all solicitations, focusing especially on clarity for minors and potential game of skill participants.
Section § 17539.55
This California law makes it illegal to run a sweepstakes using a 900 phone number without registering with the Department of Justice. Registration needs to happen within ten days after any ad is shown to people in the state. The registration requires providing details like the 900 number used, the provider's information, ad copies, and scripts. There's a small yearly fee for each 900 number. Importantly, you can't claim that this registration is an endorsement from the Department of Justice or suggest that your sweepstakes are approved by them.
Section § 17539.6
If an ad or notice includes a 900 number, the language used in the ad must match the language spoken in the recorded message or by the person who answers the 900 number call.